ACHIEVE

SPEC.2020 STANDARD ISSUE

ABOUT THE PROJECT:
The ACHIEVE lifestyle brand has become Rooster Teeth's prime avenue for experimentation and exploration within its product design team. Each collection focuses on using premium materials, unconventional treatments, and refined details to provide a concept-driven exclusive product line.
Inspiration for the ACHIEVE: Standard Issue collection came from our initial exploration of utilitarian/military surplus aesthetics through an ACHIEVE collection from the summer of 2018. We partnered with Stance’s Joseph Jorgenson to bring the look to our pop-up shop during 2018’s RTX, and he took the concept and ran with it. Since then, we hadn’t expanded on that direction— until now.
This was our opportunity to pay homage to the visual narrative Jorgenson created, and redefine what was so loved about those pieces: simplicity in form, minute attention to detail, premium silhouettes, and a look that defines the climb to do better, and be better than we were....

DISCIPLINES:
Apparel Design, Technical Design, Logo Design, Product Development, Illustration
TECHNICAL PROCESS:
Below are the technical designs I created for our printers and manufacturers to start the development process. It is imperative that every detail be specified in order to minimize sampling period and stay within our projected merchandising timeline.

Once received by the printer / manufacturer, the sampling phase begins and we work closely with them to ensure quality across all design elements and details. This includes overall fit of garments, quality of graphic elements, accuracy for cosmetic details as well as correct material.
Product Photography: Wes Ellis

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