ABOUT THE PROJECT:
The ACHIEVE lifestyle brand had become Rooster Teeth's prime avenue for experimentation and exploration within its marketing and product design teams. ACHIEVE focuses on using premium materials, unconventional treatments, and refined details to provide an exclusive concept-driven product line; each iteration is designed with growth in mind.
The Achieve Athletics collection was our opportunity to dive into the world of athleisure: where activewear and loungewear meet. This was an avenue I'd been eagerly pressing the team to explore, after dipping our toes into athletic wear with a much smaller drop. That experiment paid off, and In response, I was given the green light to design a fully fleshed-out athleisure collection under the ACHIEVE brand.
The collection performed better than we could imagine with an immediate sellout of multiple items upon the first collection's release date, as well as another sellout after a restock the following week. Each iteration followed suit.
DISCIPLINES:
Art Direction, Apparel Design, Technical Design, Logo Design, Product Development
Product Photography: Wes Ellis
Product Photography: Wes Ellis
