ACHIEVE: H.V.G.

HIDDEN IN PLAIN SIGHT

ABOUT THE PROJECT:
The ACHIEVE lifestyle brand has become Rooster Teeth's prime avenue for experimentation and exploration within its marketing and product design teams. Each collection focuses on using premium materials, unconventional treatments, and refined details to provide an exclusive concept-driven product line.
Originally conceptualized as a tangential exploration of the Standard Issue clothing line, the ACHIEVE: H.V.G. collection uses similar utilitarian aesthetics and graphic styles to tie back to the previous line. However, what sets this collection apart from its predecessors is its truly unique materials and treatments.
The Achieve H.V.G. Windbreaker's construction is primarily made up of 2 layers of fabric- the outer shell consists of a 3M reflective material, while the inside is lined with a black polyester fabric for contrast and comfort, setting it apart as the statement piece of the collection. The t-shirt incorporates 3M reflective transfers that dramatically refract light through its chest and sleeve graphics, and the beanie makes use of reflective thread in its woven label, furthering the cohesiveness throughout the entire collection.

DISCIPLINES:
Product Design, Logo Design

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