ABOUT THE PROJECT:
Crunchyroll approached me with creating this collection for one of their tentpole shows of the 2021 anime season, Jujutsu Kaisen,. This project came in response to the show's massively successful first season release on their streaming platform, and as such was a huge merchandising opportunity to exist under their OEM "CR Loves" brand.
In collaboration with Crunchyroll's eCommerce team, we successfully worked with the IP's Japanese licensors to create a cohesive but personable collection to be sold on Crunchyroll's eCommerce site.
DISCIPLINES:
Art Direction, Apparel Design, Technical Design
