ACHIEVE

SPEC.2020 STANDARD ISSUE

ABOUT THE PROJECT:
The ACHIEVE lifestyle brand has become Rooster Teeth's prime avenue for experimentation and exploration within its product design team. Each collection focuses on using premium materials, unconventional treatments, and refined details to provide a concept-driven exclusive product line.
Inspiration for the ACHIEVE: Standard Issue collection came from our initial exploration of utilitarian/military surplus aesthetics through an ACHIEVE collection from the summer of 2018. We partnered with Stance’s Joseph Jorgenson to bring the look to our pop-up shop during 2018’s RTX, and he took the concept and ran with it. Since then, we hadn’t expanded on that direction— until now.
This was our opportunity to pay homage to the visual narrative Jorgenson created, and redefine what was so loved about those pieces: simplicity in form, minute attention to detail, premium silhouettes, and a look that defines the climb to do better, and be better than we were....

DISCIPLINES:
Product Design, Logo Design, Illustration
Product Photography: Wes Ellis

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