ACHIEVE

SPEC.2021 ACHIEVE ATHLETICS

ABOUT THE PROJECT:
The ACHIEVE lifestyle brand has become Rooster Teeth's prime avenue for experimentation and exploration within its marketing and product design teams. Each collection focuses on using premium materials, unconventional treatments, and refined details to provide an exclusive concept-driven product line.
The Achieve Athletics collection was our opportunity to dive into the world of athleisure, where activewear and loungewear meet--this was an avenue I'd been eagerly pressing the team to explore, and a few months prior to this collection, we actually dipped our toes into athletic wear with a much smaller drop. Featuring a tech-fleece hoodie, moisture-wicking shirt, and custom basketball shorts, the experiment paid off, and In response, I was given the green light to design a fully fleshed-out athleisure collection under the ACHIEVE brand.
The collection performed better than we could imagine with an immediate sellout of multiple items upon their release date, as well as another sellout after a restock the following week.

DISCIPLINES:
Product Design, Logo Design
*Please note: provided small-sized sample of sports bra contained an error--the woven waistband detail was attached upside-down.
This issue was fixed before mass production, however the photos below were taken with the flawed sample.*
Correct product can be found here.
Product Photography: Wes Ellis

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